LoraWine and Banca del Vino present: Data ut Vinum
On July 16 in Pollenzo, an innovative installation will be unveiled, bridging the history of wine in Piedmont with the digitalization of winemaking processes. Also present, Cantine e Poderi Oddero and Ettore Germano with a dedicated tasting to tell the story of the meeting between data, technology, and human knowledge.
LoraWine and Banca del Vino present: Data ut Vinum
On Thursday, July 16, 2026, at 5:00 PM, Banca del Vino in Pollenzo (Piazza Vittorio Emanuele 13, Pollenzo, CN) will host the presentation of Data ut Vinum, the system through which LoraWine brings together, in a single platform, the data collected from eno-climatic sensors distributed across vineyards and cellars with the agronomic and enological analyses of partner wineries.
The initiative, developed in partnership with Banca del Vino, a project founded by Slow Food, takes place in the venue that has preserved the historical memory of Italian wine for over twenty years. A deliberate choice, designed to visually represent the connection between value, data, and wine.
At the heart of the event, two installations designed by MACRO translate into visual and physical experience the journey from data collected in the vineyard to agronomic and enological decisions made in the cellar.
The second part of the event shifts the focus from technology to people. Agronomists, oenologists, and researchers will discuss the principle guiding LoraWine's development and mission: data acquires value only when it is transformed into meaning through the experience of those who work in the vineyard and cellar every day — not when it replaces them.
The event closes with a tasting of wines from Cantine e Poderi Oddero and Ettore Germano, two of the wineries that have embraced LoraWine's innovative vision.
"Data, like wine, is stored, matures, and gains value over time. But unlike an object in an actual bank, data must be carefully managed in order to be queried and compared — otherwise it stops being useful. Data ut Vinum represents this, one of the principles that has guided LoraWine from the beginning: building tools that allow winegrowers to extract value from their own production processes without altering them, and without replacing their experience with that of the machine."
Francesco Rogna Manassero di CostiglioleTechnical Director — LoraWine
"Banca del Vino is, even before being a physical place, a project dedicated to Italian wine culture, built year after year with the support of its selected member wineries. A project that, in turn, aims to be a reference point for winegrowers through its role as a promoter of Italian wine culture, a custodian of memorable historic vintages, and, as of today, thanks to Data ut Vinum, a custodian of data collected in the vineyard which, by integrating with human experience, will be able to guide the future agronomic and enological decisions of wineries."
Federico PiemonteDirector — Banca del Vino
"With this installation, we wanted to further bring the world of technology closer to that of agricultural tradition. Our broader design approach focused on the intersection between physical and digital: hybrid interfaces and interactions create a bridge between the two worlds and preserve a strong tangible realism even within the virtual universe of data and AI. Data collected in the vineyard thus becomes living matter, to be preserved and allowed to mature over time, just as is done with wine."
Marco ConteFounder and Designer — MACRO
About LoraWine
LoraWine is an IoT and AI ecosystem for the wine industry. Through a dedicated network infrastructure, eno-climatic sensors are deployed across the entire territory and in every production facility. The collected data is integrated with purpose-built software that unifies qualitative information from production processes into a single digital infrastructure. LoraWine collaborates with leading wineries in the region as well as with Politecnico di Torino and DISAFA at the University of Turin on the development of innovative services.
About Banca del Vino
Banca del Vino is a project founded by Slow Food, based in the 19th-century cellars of the Agenzia di Pollenzo (Bra, CN), within the Tenuta di Pollenzo, a UNESCO World Heritage Site. It holds over 100,000 bottles from around 300 of Italy's finest wineries, with the goal of building the historical memory of Italian wine.
About Slow Wine
Slow Wine is Slow Food's project dedicated to wine. A story that began back in 1982 through publications, events, foundational documents, and close collaboration with producers, consolidating into what it is today: a living, proactive international network, an editorial product, and a series of events and initiatives in Italy and abroad.
About MACRO
MACRO is an interdisciplinary, international design studio. It brings together product, graphic, strategy, interaction, and exhibit design into a single approach — macrodesign — that tackles every project first from a holistic vision and then down to the execution detail. With over 10 years of experience solving design challenges that resist being confined to a single discipline, it works with organizations that recognize this complexity and are seeking wide-ranging solutions to manage it, supporting them with an approach capable of holding together technology, culture, and territory.
